With uncertainty of the future due to the current pandemic it has been harder for fashion brands to depict what the next fashion forward trends will be. Although for fashion designer Angel Brinks adapting fashion to the pandemic has been a breeze.
Brinks creates clothing for a lot of celebrities including Ashanti, Saweetie, Cardi B, Lil Kim, Remy Ma and more. With her clothing being more on the extravagant side it is no surprise female artists are attracted to the incredible designs. Although high profile celebrities rock Brinks designs, she also has a lot of affordable pieces which make it the perfect place to shop if you have an important event coming up. There’s even an option to customize your clothing.
One great feature Brinks has incorporated into her designs is matching face masks for certain garment so that your whole outfit flows perfectly together. This is a great way to adapt to the current pandemic because people are hesitant on buying nice clothing due to the face mask putting the whole outfit off. One thing I would recommend is making a few more designs of face masks that can be universal for other outfits. Currently Brinks offers a limited range in designs of face masks which means she isn’t gaining the maximum profit.
As previously mentioned, Brinks works with a lot of high profile celebrates and often showcases it on her Instagram account. One Idea I have to market her brand more is creating a deal with the celebrities she works with. Possibly offering a discount in exchange for promotion on their social media accounts. Most of the time fans rave over celebrities outfits so if they direct their following to Brinks website it is an almost guarantee to increase her income. I believe this to be a successful tactic because it has worked in the past for other influences. Recently Mariah Carey promoted an app on her Instagram which caused the app to gain thousands of downloads in a day.
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